Daniel Wellington appoints West End Collection as exclusive distributor for Australia & New Zealand

01 February 2013

The fastest growing watch brand on the globe - Daniel Wellington has appointed West End Collection as their exclusive distributor for Australia, New Zealand and the Pacific Islands.

Daniel Wellington watches, from Sweden, have risen to enormous global fame despite only being on the market for 18 months, thanks to their ageless classic lines, slimline cases and interchangeable straps.

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be gentlemanly but still relaxed and unpretentious. He had an impeccable style, and loved to wear his Rolexes on old weathered Nato straps. His name? Well, Daniel Wellington, of course.

Daniel Wellington loved to wear his Rolex watches on old Nato straps. The idea and feel of the mix was so intriguing that it was incorporated into a complete line of watches. However, it was felt important to make the watch thin and elegant – a clean design, without too many features, that would look good with the different patterns and colours of the classic Nato straps.