The Launch of Mockberg Watches

01 June 2016

Mockberg is a clasic and timeless watch brand born in Stockholm - which is now available throughout Australia and New Zealand under the distribution of West End Collection.

A watch is more than just a way to keep track of time. It is a sophisticated and classic accent that accompanies you in your daily life while at the same time serving a purpose.

A Mockberg watch is designed from light materials of great quality to let you move about your day with ease. Whether you are running to a meeting, walking outdoors or attendinf a glamorous fashion event; the Mockberg watch will be there, resting on your wrist. With a stainless steel case and genuine leather strap, the Mockberg watch weighs only 30 grams which means that you barely notice that you are wearing it.

The design is refined, elegant and minimalistic - with a feminine touch.

The feminine touch comes from Elvira Eriksson, who in the summer of 2013, was on the search for a classic, timeless, and feminine watch that she could wear everyday without worrying about the wear and tear. Unfortunately, or maybe fortunately, she found no success in her search which led to Mockberg being born.